How do I know that women on Facebook talking about Obama more than men? Or that on 4 November, election day for Obama on Facebook boards have been left more than half a million messages on him? Or that the main interest of those who speak of Obama on Facebook is music, followed by reading and politics?

How do I know that during the Christmas holidays on Facebook has spoken less calcium than the rest of the year? Or that at any time of year we talk a lot more that the summer of winter?

Simple: with Facebook Lexicon!

Facebook Lexicon is a tool with which Facebook allows you to obtain a range of statistical information on the notice boards of the terms that we want to track. The first version, launched last April 15 and presented in this post, it functions somewhat ‘limited, but the New Lexicon, which is currently available only a preview, take you to a whole range of socio-demographic data on who uses a term, the associations between terms, the perceived positive or negative, the interest of the person using the words and more.

Facebook Lexicon will then be a useful tool to monitor the interests and perceptions in relation to a company and plan the campaigns launched by Facebook Ads!